What Is White Hat SEO?

What Is White Hat SEO?

Not all search engine optimization is created equal. Why is this? The popular practice of SEO can be done in two different ways: legally or illegally. As a business owner, it’s critical that you select a search engine optimization company that performs legal search engine optimization practices. The online marketing community has lovingly dubbed legal search optimization practices “white hat”; on the flipside, illegal practices have been nicknamed “black hat.” OrangeSoda SEO practices are always legal and white-hat, resulting in long lasting and organic results. So what’s the difference between the two? Although you might not realize it, there are several jarring differences between white hat and black hat search engine optimization practices. Here’s what you should know about both white hat and black hat search optimization.

Organic Links Versus Illegal Link Building

Inbound links are an important part of search engine optimization. Ideally, when third-party sites link to your website, major search engines see this as a positive indication of your website’s authority and authenticity. However, many black-hat search engine optimization firms have exploited this idea and have started paying to have people perform illegal link building. Many times, these black-hat search engine optimization “specialists” will buy hundreds of low-quality links (many of which can sometimes even be spam eek!) with the hopes that these links will instantaneously boost a website’s ranking. However, the exact opposite often happens; when major search engines recognize these illegal link-building tactics, they will ban a site for a certain period of time. When this happens, the banned website becomes virtually invisible in search engine results. A white-hat search optimization team will always perform link building the correct way organically.

Unique and Fresh Content Versus Cloaking

Cloaking is a term that refers to the black-hat practice of hiding hundreds (and sometimes even thousands) of keywords within a webpage. Usually, these keywords aren’t visible to the ordinary internet searcher; however, they’re visible to search engines. When search engines see the amount of keywords on the page, they sometimes rank the website higher. What results from this is a website becoming ranked for virtually any word under the sun. The practice of cloaking is highly forbidden and can cause a site to become banned permanently. On the flipside, a white-hat search optimization team will build authority with major search engines by creating and uploading fresh and unique content on a regular basis. When major search engines recognize fresh, original and relevant content on a website, it gives the search engine the “thumbs up” and helps boost the website’s ranking. This is one of the best ways to boost a website’s ranking organically.

Where to Find White Hat SEO

SEO Traffic is 100 percent organic, white-hat search engine optimization. As leaders in the industry, OrangeSoda sets the standard in terms of innovative SEO campaigns, industry updates and unique content generation. It’s not worth taking a risk with a black-hat SEO company; make sure that you invest in an organic, white-hat search engine optimization company for the best results.